Process Post #1

Hello! Long time no see.

This is my first process post of the semester. It’s been a while that I wrote one of these process post but feels good to be back.

Regarding last week and this week: I’ve left my blog hanging ever since I finished PUB 101 last year and forgot about it. Actually, I always did have a small spot in my head for my blog but I guess I was too busy and got carried away with life. However, taking PUB 201 has got me back in track of blogging my life and I’m very excited about it. Since it’s been a while that I’ve been blogging, there are definitely few things that I have forgotten regarding about how to function and manage this blog. Therefore, last week and this week I had to play around with my blog, update few things and edit couple mistakes that I saw. At this point, I’m happy with updating few things here and there, but I definitely wish to improve the look of my blog. I’m not quite sure how I’m going to do it or what I want to improve on specifically but I’m sure it’ll come to me as I work on my blog with time.

For this class, I’ve decided to continue working on this blog ¬†because I wanted more experience and wish I could build and grow this blog. Since this is my personal lifestyle blog, I will be branding myself. This means that my brand is personal branding of myself. My blog is a lifestyle blog where I talk about beauty products and makeup that can help achieve one’s self esteem. I will also be talking about different restaurants, diverse places to visit around Vancouver. Therefore my audience are young adults, age around 18~25 or even higher. I would say female are more interested in my blog because I talk a lot about beauty and not even that, girls usually like to search and find new things, places to visit around the city we live in. Regarding my tribe, I have a lot of friends, coworkers, church friends who are interested in makeup, looking at food posts and much more. Since my blog is a bit broad, I think it will be much easier for people to approach and get a glimpse if they like it or not.

The Business Model Canvas¬†is something very new that I was introduced to today. All the different terms that are used in the business model was new to me so I struggled at first. I had to research a bit online to what this model was and how it worked. Now I have a better understanding of what the model is, I can definitely see that it is a nice guideline for my brand. I still haven’t finished completing the business model but I will work on it for this week. Working on this business model canvas really helped me think deeply into my brand and how I want my brand to be. It also helped me think about monetizing my brand because that was one thing that we didn’t get to touch on a lot in PUB 101. I would like to say that during PUB 101, that was my first phase to blogging and now, I’m on my second phase.

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