Process Post #10: Multiple Channels, Multiple Media

In Class Exercise:

TransCanada- Receives Presidential Permit for Keystone

Which platform would you use and Why would you use it?

My partner and I decided that we would create a campaign and post it on Facebook for this project because Facebook would be the most efficient way to provide information, focusing on the concept of promoting benefits and pros of this project. Also, promoting this campaign in the perspective of the citizens of United States & Canada, not just focusing on the business’ model and benefits. However, it’s important to provide information that attracts the stakeholders because essentially, it’s goal is engage key stakeholders and neighbors throughout the communities to obtain permits and approvals. Another social media platform we decided to use is Youtube.  A video campaign will be a very efficient way to promote this campaign because by providing with visuals and information about this project, it can catch people’s attention, providing images with future benefits that they could gain from this keystone pipeline project.

Providing images such as a map, where the pipeline will take in place and who will it affect will be very informative and information to the citizens. Perhaps images of the pipeline and details of the benefits the project could give are an essential factor to be an effective campaign. Also, sharing the video from Youtube to Facebook will be another great way to promote the campaign to a larger audience! Choosing the right platform to promote something, whether that’s a campaign, a product, a person or anything is a very important factor.

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