Process Post #10

Last process post of the semester:

This week’s lecture, we talked about monetization regarding its rules, key relationships, pitching and much more. Beginning of this semester, I didn’t think monetization was a big part because my blog is still very small and I need to grow my audience a lot more. However, working on it for the whole semester, things have changed for sure. Since I spend a great amount of time each week working on my blog, I thought monetization was important in order to keep my blog running. It doesn’t have to be big but a little will be better than nothing. I am definitely at a stage where I’m looking to grow my audience, so I have more people reading my blog than I can actually look into the monetization part and grow my brand! I will be talking about this in my presentation next week as well.

Also, talking about our presentation that’s coming up very soon has helped me immensely figure out what I’m going to do for my own presentation. Having one on one session was super helpful to plan my presentation 🙂

This class has been super fun and helpful in terms of extending what I’ve learned from PUB 101 to what I have today. This blog/brand has been a great portfolio piece to have for my career and job searching as well. I’m grateful for what I’ve learned in the class and hopefully, I can manage to keep my blog running after this semester is over – that’s a personal goal I’ve set.

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Process Post #9

This week’s lecture was extremely amusing and helpful. We had a guest speaker coming in to talk about how we can present ourselves to others. I personally always had a fear of speaking publicly in front of other, especially in a presentation style. I’ve never been too confident with myself speaking in front of many people and typically don’t do very well in my presentations. So, today’s lecture was very informative and important for me since we have a presentation coming up!

I learned so much about how we can present ourselves to others. I knew the attributes of what a good speaker should have, but it was always the problem of achieving those during my presentation. The tips and tricks he shared with us today have definitely helped me understand how I should portray myself to others. Keeping in mind that I’m always breathing, not fidgeting and having a personality when I speak, not simply reading off my notes.

I know this is going to be tough to achieve but after listening to his lecture, I actually felt more confident in myself and thought maybe I wouldn’t do so bad after all. Also, talking to other peers in our class and knowing that they all have the same nerve wrecking issues as me, it made me more comfortable presenting myself in front of them.

I think I would surely have to practice my presentation but not excessively, so I’m not memorizing everything and reading off a script. Also, I started to think about how I want to make my presentation. If I want to have a visual component such as PPT, video or anything else that can really portray myself and my brand. I realized that since this is a brand and a blog that I created, I really know what I’m going to talk about and I’m knowledgeable. It’s a matter of how well I can present myself to the panels and clearly giving the message and the value propositions to them.

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Peer Review #2

For my second peer review, I am reviewing Calvin’s brand, which is a website that reviews luxury real estate and luxury cars.

Firstly, I really loved the layout of his website. It was very white, simple and well displayed. His overall theme of black and white definitely helped to stand out the bold and vibrant pictures he used for his posts. Also, I really liked the typography and the font he used because I think it matches very well with his overall theme and what service he provides to his audience. However, I think he can increase the size of the title a bit to help the title stand out and catch the audience eyes.

Calvin’s brand is very unique and I can clearly define who the target audience is. It sure isn’t for everyone but it will be great for people who are interested in the luxury real estate and cars. From what I can see, he only has 5 content posts, so I hope he creates more content for his audience, making it more diverse, offering much more information. Also, I think that creating a top-down menu or a sidebar to separate luxury real estate and luxury cars can be beneficial and more organized, so the audience doesn’t always have to scroll down to see older posts. Other than that, this website is well constructed and well laid out- very simple to catch the information needed.

Furthermore, I really enjoyed how he linked the Twitter account to his website. A twitter account that’s actually for this brand.  Particularly because this was something that I was lacking myself, so it helped me to rethink about social media and how it can be used for my personal blog. This twitter account has a link to the website on the profile and frequently tweets with more content than his blog. I think if he tweets with a short description along with a link to the specific post, it can drive more audience and traffic directly to the website. Twitter is the only social media platform that is connected to his website and I wonder if he will open up any other platforms like Facebook or Instagram in the future. To add on, I don’t see any monetization for this brand yet (if I’m correct) but I believe that he can surely monetize this brand by sponsorships or partnerships with other companies.

Overall, Calvin’s Luxury Listing website is excellent and I love how clear you can identify his target audience. The layout of the website is well constructed and very eye-catching. I believe more frequent and consistent postings can doubtlessly be helpful to drive more audience to his website.

Calvin’s website:


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